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Hardcore Watch Company
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Artistic, collectible and limited edition timepieces and other accessories designed by Steve Soffa of Hardcore Watch Company. Current collections include Hardcore Watches, Artistry in Time and Vintage Collection. Steve's watch "Mechanical Madness" was a Jeweler's Choice Award winner in 2008 and his Suicide King watch was a runner up. The Suicide King has most recently garnered critical praise since with was worn by World Series of Poker winner Joe Cada during the WSOP finals.
Hardcore Watch Company maintains their corporate store in Las Vegas, NV in the Rio Casino and Hotel. They also have an Australian outlet and kiosk in Alberta, Canada.
About Steve:
"Working in the world of promotional products for major corporations since 1993, Steve Soffa guided some of America's top companies in their quest to effectively promote their corporate image and message. He utilized over 800 products manufactured by his corporation to achieve this goal, and felt an instant connection with timepieces - sophisticated and elaborate, watches were the perfect product for branded communication.
In 1996, Steve Soffa was hired to operate a promotional company that specialized in watches.
In 2003, Steve's need for self-expression lead him to design, and further develop and create his art. He had admired and worked with the biking community for years and felt an affinity for its symbols and imagery. His love for the biking industry and his experience and reverence for watches made his involvement with custom choppers a natural succession of events and the impetus for the creation of his own watch company.
In April of 2005, at the Laughlin River Biker Run, Steve launched his Hardcore Watch collection with 5 designs. The response was overwhelming. Today, he currently boasts over 75 watch styles. Steve and his team travel the country in with the Hardcore Watch Trailer attending biker events throughout the year.
Despite his success, Steve Soffa continuously pushes the envelope. His design, construction, and sculpting methods continue to evolve and bring renewed life to his line of Hardcore Watches.
In fact, Steve has taken the art of watch making to an entirely new level and his distinctive and exclusive collection has become a true destination brand."
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